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IDUN Mineral's premium Taklon brush is perfect for applying mineral foundation, and is retractable for easy and hygienic travel use.

A good story … AND a good cause! IDUN Minerals formulas contain no talc, oils, silicones, fragrances, bismuth oxychloride, nanoparticles or parabens. They are all cruelty-free and toxin-free. Everyone, even the most sensitive skin types, can use their cosmetics. The company is named after the very beautiful goddess Idun, from Norse mythology, who was called the perfection of beauty and eternal youth goddess. As the story goes, she gave special apples to ageing gods so they could keep their youth. The company also wants to make a difference, so it planted trees all over the world, where trees, fruit, fresh air, and jobs are needed.

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