E.L.F. was founded in 2004 with a simple mission: make luxurious, high-quality beauty products available to everyone. Starting out as EyesLipsFace and now E.L.F, they’ve become one of the fastest growing beauty companies in the world. THEY LOVE BEAUTY.
There are thousands of elf products to choose from. Discover their elf foundation such as the elf flawless finish foundation or the elf acne fighting foundation formula. Play with their elf contour palette, their rose gold eyeshadow palette or their elf lip exfoliator followed by over 100 shades of elf lipstick. Finish it all off with the elf setting spray.
They hustle hard to get the latest trends into your makeup bag at irresistible price-points so every beauty enthusiast can play beautifully and express themselves more without breaking the bank.
E.L.F. is cruelty-free and is a member of PETA's Beauty Without Bunnies Programme! It does NOT test on animals.